How Kroger Uses Customer Feedback
Kroger’s customer survey page gives one explanation for the survey: “We value your feedback, use it to make improvements to your experience.” That is the whole public statement. Kroger doesn’t publish a list of store changes that came from surveys, so nobody outside the company can say exactly what happens to any one answer.
What we can do is lay out what is known, and how to leave feedback in a way that is easier for a store to act on.
What Kroger says publicly
- You get an invitation on your receipt. To start the survey you enter the Entry ID printed on it, or the date and time of your visit if there isn’t an Entry ID.
- There are two versions, one for the grocery store and one for the pharmacy.
- Kroger’s survey page still says you’ll earn “50 fuel points”. Since June 2026 Kroger calls these Points, and the form limits the bonus to one per 7 days.
- The form is hosted on a survey site named 8451cx, which points to 84.51°, Kroger’s data analytics company.
Surveys and shopping data are different things
A survey tells a store what you thought of one visit. Your loyalty card tells Kroger what you bought. Kroger has said in its ESG reporting that loyalty card data helps it understand what customers like, and 84.51° works with that purchase data. Neither is a substitute for telling the store when something is wrong.
Which route to use
- The survey: good for your overall impression of a visit. It takes a few minutes and earns the Points bonus. It isn’t a complaint line, and the survey page doesn’t promise a reply.
- Chat or phone: use this when you need something fixed, like a charge that looks wrong or a coupon that didn’t apply. Kroger’s customer care line is 1-800-KRO-GERS (1-800-576-4377), open Monday to Friday 7am to midnight Eastern and Saturday and Sunday 7am to 9:30pm Eastern. Online chat is on Kroger’s Contact Us page.
- The store manager: best for anything the store can fix while you’re still there.
- Pharmacy: use the pharmacy version of the survey, or call the pharmacy line, which Kroger lists as 1-800-576-4377.
How to make feedback easier to act on
- Say which store, the date and roughly what time. The survey asks for the visit date and time for a reason: it ties your comments to a real trip.
- Name the department, like produce, deli, pharmacy or checkout.
- Describe what happened and what you expected instead.
- Stick to one issue at a time.
- Mention good things too. See our page on leaving positive feedback.
Learn more
Our Kroger feedback survey guide covers how to enter, and this page looks at whether surveys like this are worth your time.
Sources: Kroger’s Customer Satisfaction Survey page (kroger.com/i/feedback), the survey form itself, Kroger’s Contact Us page, and Kroger’s ESG reporting. Kroger Fan is an independent site and is not affiliated with Kroger. Rules, prices and offers change and can vary by store, so check Kroger.com or the app for the latest.